Wednesday, 16 May 2012

Mini Brief - Fashion Editorial for a Brand Campaign

Brief:
Produce four images including close up, mid shot, long shot for a specific brand and publication.
‘Working in a team for a creative agency. Agency has been commissioned to produce a series of editorial photographs for a brand fashionable editorial. Will publish in a well known magazine across four pages.’
Worked with friends Sharley, Tom and Anna. We decided on ID magazine to base our style of photographs on. Often their images are black and white or contain bold provocative colours. Expressive confident stances from models. We chose American Apparel as our brand because our model Anna had lots of their clothes to use and be experimental with. Our agenda was to create a fashionable sportswear spread that attempted to make working out look sexy. We decided to base the shoot in Hyde Park with external flash to create a bold well defined figure amongst the landscape. We also asked Anna to replicate yoga positions as homage to ID’s style.



Overall I am so pleased with the results; we completely fulfilled brief requirements again and created some wonderful images that would not look out of place in an edition of ID. We worked exceptionally well as a team, taking it in turns to photograph, constantly providing advice or input to the shoot. I very much want continue to conduct similar shoots in the future, it was such an enjoyable process. I feel very motivated to explore this style of photography, something I probably would not have said before the brief.


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